Other Work
Services Provided
- Rich Internet Application
- Social Media Campaigns
- Viral Facebook Apps
Coke Zero
Challenge:
Coca Cola Zero and CP+B approached KREMSA with an idea to create a personalized wallpaper with a 3D effect for their Super Bowl campaign. They wanted all their customers to be able to download the customized piece.
Solution:
We first designed the wallpaper to resemble the winning Super Bowl Ring. We then went a few extra steps and built an editing tool allowing users to enter their name and customize their own ring, which could be rotated in 3D. Not only could they do this from the microsite we created but also from the rich internet ad suite.
Result:
This was an easy, entertaining way for the users to interact with the site by quickly creating their very own custom ring right from Coke Zero's banner and saving it as the user's wallpaper. This also gave Coca Cola Zero yet another innovative channel to connect with their customers and engage football fans at the same time.