Other Work
Services Provided
- Analytics & Reporting
- Content Management System
- Social Media Strategy
- Viral Facebook Apps
Microsoft Excel 25th Anniv.
Microsoft Excel 25th Anniv. Facebook App /
Microsoft
Microsoft Excel 25th Anniversary - Facebook Application
Challenge:
To celebrate Excel’s 25th anniversary Microsoft wanted to create a Facebook contest where users share their favorite memory with Excel for a chance to win a free Xbox and Kinect package.
To celebrate Excel’s 25th anniversary Microsoft wanted to create a Facebook contest where users share their favorite memory with Excel for a chance to win a free Xbox and Kinect package.
Solution:
Kremsa worked with Microsoft’s agency and created a viral promotion that lets fans share their favorite Excel story. Participants could submit their story and ask their friends to vote for them. Five of the most popular participants won the prize.
Kremsa worked with Microsoft’s agency and created a viral promotion that lets fans share their favorite Excel story. Participants could submit their story and ask their friends to vote for them. Five of the most popular participants won the prize.
Result:
The contest generated over 11,000 new fans and over 4,000 Excel stories within first 48 hours. During a 3-week period more than 30,000 users became fans of Microsoft Excel (a 150% increase) and over 7,300 people actively participated by sharing their Excel story.
The contest generated over 11,000 new fans and over 4,000 Excel stories within first 48 hours. During a 3-week period more than 30,000 users became fans of Microsoft Excel (a 150% increase) and over 7,300 people actively participated by sharing their Excel story.