Activia

Challenge:

KREMSA has been the agency of record for Activia | Danone since 2008.  Activia has continuously challenged us to provide avenues of communication with their customers, increase brand awareness, and grow their bottom line through online initiatives.  

 

 

Solution:

Over the past two years, KREMSA has designed, developed and maintained numerous websites, microsites, online campaigns, applications, brand videos, and fan pages for the Activia Brand.  Calculated campaigns were launched using Activia Product Codes, Facebook Connect and Facebook Ads to link together the offline products with online properties to create viral brand awareness.  Customers would find codes hidden within their  gallipot and be taken to entertaining and informative interactive media.  These initiatives were fantastic for linking the online campaigns with sales and the Facebook Fan pages are growing daily.
 

 

Result:

The Activia brand has been able to see direct ROI in many forms.  Customers are engaged with the brand like never before, and Activia has essential open communication with their customers via social media.  The brand has never had more customers in SK and their order numbers are way up.  We are very excited to produce future work for this great client.