School Giveaway / Social campaign / Discover
Challenge: Related tags:

 

86 %
increase of fanbase
 
30 %
visitors liked the Page
 
55 %
of them participated in the contest
 
29 %
of active participants invited their friends
 
76 %
of all participants decided to vote

Discover, major credit card company, wanted to strengthen corporate social responsibility. With their agency they decided to support education on local level. All elementary schools and high schools across the United States were eligible to win $25,000. To ensure mass reach, they decided to go on Facebook.

 
Solution:
 
Discover’s agency, M80, approached Kremsa, a Facebook Preferred Developer Consultant, with the concept. Kremsa designed the mechanics of the campaign and advised how to boost viralty of the giveaway.
 
Other case studies

HBO / Comedy Fetish Finder

Facebook app

Amoeba Music Inc. / Amoeba

Destination website

Live Nation / Concert Calendar

Facebook app

 
Contact top

Name:

E-mail:

Message:

Submit
privacy policy terms of service © 2014, Kremsa Digital, Inc.

Kremsa is a member of

smak