School Giveaway / Social campaign / Discover
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86 %
increase of fanbase
30 %
visitors liked the Page
55 %
of them participated in the contest
29 %
of active participants invited their friends
76 %
of all participants decided to vote

Discover, major credit card company, wanted to strengthen corporate social responsibility. With their agency they decided to support education on local level. All elementary schools and high schools across the United States were eligible to win $25,000. To ensure mass reach, they decided to go on Facebook.

Discover’s agency, M80, approached Kremsa, a Facebook Preferred Developer Consultant, with the concept. Kremsa designed the mechanics of the campaign and advised how to boost viralty of the giveaway.
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