Concert Calendar / Facebook app / Live Nation
Challenge: Related tags:

$5.00 

in increased ticket sales with every "I'm going" RSVP click
 
 
266,000+
of Facebook events created
 
 
44,800+
events are on sale
 
 
2mil+
RSVPs have been recorded
 

 

Live Nation promotes over 22,000 live events annually with total attendance exceeding 50 million - more than the NBA, NFL, and NHL combined. 
Live Nation came to Kremsa with the challenge to create something truly unique for Facebook: an innovative concert discovery app that drives brand engagement, reach and conversions by offering fans a highly personalized and rewarding experience.
 
Solution:
 
Kremsa collaborated closely with Live Nation to create a first-of-its-kind Concert Calendar discovery app that, according to Tech Crunch, “will become your destination for concert discovery … and it will definitely boost Live Nation ticket sales”
Bottom line, this app delivers rocking performance for both Live Nation and fans. How exactly?
 
It deepens brand engagement by offering a relevant experience fans can’t get anywhere else.
 

 
                            
A fan visits the app, allows some Facebook permissions, and they’re instantly shown a calendar displaying relevant concert recommendations that are highly personalized based on:
  • Their Facebook Likes
  • The actions they perform within the app
  • Their listening habits on Spotify and other music streaming service apps
  • Likes and actions of their friends
  • Events that are popular in their area
  • Fans can also search by artist, venue, or genre
 
It effectively amplifies brand reach by socializing the concert discovery process from both inside as well as outside the app.
 
                  
 
Fans drive viral reach inside the app by preforming a variety of social actions that broadcast to their friends walls: 
  • Liking the Concert Calendar app
  • Liking recommended concert events
  • Inviting friends to a concert 
  • Posting comments to their wall 
Substantial reach is also generated outside the app by seamlessly integrating the solution with Facebook Events.  When a concert listing is published to the Concert Calendar app, a Facebook Event page is created as well. This ensures that:
  • Any Facebook member can join or invite their friends to  a concert event directly from the Facebook Events page 
  • All social actions taken on a Facebook Events page by a Facebook member will broadcast to the walls of their friends 
  • All concert listings published to Facebook Events are indexed and searchable by the entire Facebook community
RSVPs performed on Concert Calendar, ticketmaster.com and Facebook Events are consolidated for easier use and bigger virality.
 
It drives brand conversions by motivating action and rewarding fan loyalty & advocacy

To monetize the app, fans can click through to Ticketmaster to purchase tickets for shows. Fans can also RSVP to save concert dates to their Facebook Event calendar so they can easily keep track of upcoming shows to be purchased in the future. 

In addition, the Live Nation Concert Calendar is also the first concert discovery app that offers gamification elements so fans can earn points, leaderboard spots, badges, and Concert Cash that can be spent on ticket or merchandise purchases. 
 
Results: 
 
Within the first 6 months over 100,000 users registered, generationg over 2 million RSVPs across 266,000 events. Each "I'm going" correlated with $5.00 in increased ticket sales.

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