Amoeba / Destination website / Amoeba Music Inc.
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8 mil 

direct marketing impressions generated annually
2.5 mil 
site visitors per year
increase in returning visitors
increase in page views
increase in average time spent on site
increase of customer’s average order value
increase in online sales

Amoeba Music, the world largest independent music retailer, has been welcoming music lovers to their landmark stores since 1990.  In addition to stocking every kind of music imaginable, including the biggest selection of vinyl LPs found anywhere, Amoeba locations are also hugely popular meeting places for the independent music community.


For its new website, Amoeba came to us looking to create a brand destination that would provide seamless harmony between their offline and online brand experience and drive sales.



We designed from the ground up to serve as the central hub for both online and in-store sales & marketing efforts, giving the Amoeba team a digital platform that was powerful and yet so simple, even an adult could use it:
  • Robust CMS that provides dynamic control over the presentation, content and functionality of the entire site in a simple-to-use interface
  • Powerful suite of marketing tools to efficiently increase both online and in-store sales
  • Intuitive analytics and reporting tools to track performance and gain actionable insights so they can quickly react to customers’ behavior and needs, with out of the box integration with Google Analytics
  • Superior order management work flow to view and track orders, create invoices/receipts and maintain shipment records for Sales Orders
  • Efficient one-page checkout process with the ability to integrate a variety of payment gateways and alternative payment methods such as PayPal
  • Built from the ground up to support SEO efforts


With their new site, Amoeba Music now has the kind of powerful online brand destination and eCommerce platform they envisioned. The company has dramatically increased their target audience reach, engagement, and online sales by giving their customers the ability to buy and enjoy the music they’ve come to expect from the Amoeba brand experience. Anytime. Anywhere.


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