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Posts Tagged ‘pages’
Announcing the Facebook page guidelines enforcement process
Monday, May 6th, 2013
Any Page violating our page name policy will be put through a checkpoint. The checkpoint is our tool to educate you about the policy and gives you an opportunity to change and comply. In the case of some page name violations, we will suggest an appropriate change. Admins can accept the suggestion, appeal it, or request a different name change directly from the checkpoint. We will only grant appeals that are policy compliant and will not allow any exceptions."Timeline for Pages: How to drive traffic to your custom tabs
Thursday, March 1st, 2012
Timeline for pages may have obliterated the landing tab with the incentive to like, but fear not, there is a way you can feature fan-exclusive content on your timeline-d page.
With Timeline for Pages the marketers will loose the option to showcase custom apps since timeline does not give you the option to set a landing tab for a page. They will also loose the possibility to ask fans to like and gain access to fan-exclusive content such as vouchers or entry into a Facebook contest right on the landing tab.
On the top of that, the image that has the most impact on a user- the cover image- cannot feature any calls to action such as Like or Share. It also cannot feature any purchase or pricing information such as “get 40%off on our website today”.
The timeline layout does seem a little bit un-friendly to the online marketer. However, it might not be as bad as it seems. Information from various sources points to the fact that default landing tabs drive only 10% of the total Page app traffic and that 90% comes from published links and ads.
If you would like to still drive users on certain tabs that feature special content or custom apps, there is a way how to do that.
There are four App Icons (old speak: Tab thumbnails) featured under the cover image on your page. Make sure your significant tab is visible there. Take care when selecting the App Icon image and edit the App Icon name to communicate as effectively as possible on what the content (gain) is. For example a special coupon or your portfolio.
Every week, you can pin one story to the top of your timeline. Make this a story that will highlight the existence of this tab and the content that is located there
.
Fan and non-fan view options are stil possible for tabs however, the fan version will only releal itself after refresh.
These changes make Pages more user-orientated. Forcing Pages to focus more on story-telling and less on marketing will increase the need for skilled content managers. Facebook Page admins will need to learn more copy-writing and visual communications skills. This should be a good thing for pages and users in the long run.
Timeline for pages may have obliterated the landing tab with the incentive to like, but fear not, there is a way you can feature fan-exclusive content on your timeline-d page.
With Timeline for Pages the marketers will loose the option to showcase custom apps since timeline does not give you the option to set a landing tab for a page. They will also loose the possibility to ask fans to like and gain access to fan-exclusive content such as vouchers or entry into a Facebook contest right on the landing tab.
On the top of that, the image that has the most impact on a user- the cover image- cannot feature any calls to action such as Like or Share. It also cannot feature any purchase or pricing information such as “get 40%off on our website today”.
The timeline layout does seem a little bit un-friendly to the online marketer. However, it might not be as bad as it seems. Information from various sources points to the fact that default landing tabs drive only 10% of the total Page app traffic and that 90% comes from published links and ads.
If you would like to still drive users on certain tabs that feature special content or custom apps, there is a way how to do that.
There are four App Icons (old speak: Tab thumbnails) featured under the cover image on your page. Make sure your significant tab is visible there. Take care when selecting the App Icon image and edit the App Icon name to communicate as effectively as possible on what the content (gain) is. For example a special coupon or your portfolio.
Every week, you can pin one story to the top of your timeline. Make this a story that will highlight the existence of this tab and the content that is located there
.
Fan and non-fan view options are stil possible for tabs however, the fan version will only releal itself after refresh.
These changes make Pages more user-orientated. Forcing Pages to focus more on story-telling and less on marketing will increase the need for skilled content managers. Facebook Page admins will need to learn more copy-writing and visual communications skills. This should be a good thing for pages and users in the long run.
Timeline for Pages: Cover Image Guidelines
Thursday, March 1st, 2012
Timeline for pages has arrived with a bang, getting everyone excited about the creative possibilities of the cover image and profile pic combo.Before you hit publish, make sure your cover image creative obeys the Facebook Guidelines.
There are a few things that are strictly forbidden to be featured in the cover image:
1. Any price or purchase information, such as “30% off” or “Download it from our website” or “Find in our e-shop” etc.
2. Contact information. Facebook states that this info belongs to the Page’s About section.
3. References to Facebook features and actions such as: “Like” or “Share” or an arrow pointing from the cover photo to any of these features. Although Facebook does not explicitly state this, we would avoid any visual representations of these actions too, such as the Like button.
4. Call to action, such as “Get it now” or “Tell your friends”
5. Covers must not be false, deceptive or misleading and must not infringe on third parties’ intellectual property.
Not following these guidelines can get your page deleted from Facebook, so make sure that your cover doesn’t feature any of the above mentioned things.
Timeline for pages has arrived with a bang, getting everyone excited about the creative possibilities of the cover image and profile pic combo.Before you hit publish, make sure your cover image creative obeys the Facebook Guidelines.
There are a few things that are strictly forbidden to be featured in the cover image:
1. Any price or purchase information, such as “30% off” or “Download it from our website” or “Find in our e-shop” etc.
2. Contact information. Facebook states that this info belongs to the Page’s About section.
3. References to Facebook features and actions such as: “Like” or “Share” or an arrow pointing from the cover photo to any of these features. Although Facebook does not explicitly state this, we would avoid any visual representations of these actions too, such as the Like button.
4. Call to action, such as “Get it now” or “Tell your friends”
5. Covers must not be false, deceptive or misleading and must not infringe on third parties’ intellectual property.
Not following these guidelines can get your page deleted from Facebook, so make sure that your cover doesn’t feature any of the above mentioned things.
Timeline for Pages is here, get ready
Wednesday, February 29th, 2012
Hours before the kick-off of the Facebook Marketing Conference (#fMC) in New York, Facebook has decided to start rolling out the much awaited Facebook Timeline layout for pages.Here is a short article to help you make your page transition into the Timeline era smoothly. It is worth updating your page now, because come March 30, Timeline will be on all pages, ready or not.
How to turn it on
Go to the page you administer and on the top you should see a message from Facebook telling you that Timeline is available for your page now. Exciting! Hit preview to see how your page will look. Click publish and you have a timeline page too.
Design a good cover image+profile pic combination
One of the most visually striking features of the Timeline design (apart from the timeline itself) will be the large cover image, that every fan will see when they land on your page.
The web has been ripe with ideas how to amuse your friends with funny and clever cover and profile pic combinations, such as this one. There is no reason why your page shouldn't do the same – timeline gives your brand the opportunity to communicate visually and be funny. The new profile pic size remains 180px in width and max 540px in lenght. But note that he width will be resized to fit 125×125 px square cutout of the profile image. The cover image should be 851 x 315 pixels.
Ekkapong Techawongthaworn’s Experiments
Beware of the sizes
the timeline itself- around which are your posts organized- works differently than the old layout. When it comes to displaying pictures the timeline will show either a small pic 400 x 400 pixles or let you blow it up (feature on timeline) to a bigger size of 800 x 400 pixels.
Make sure you optimalize your pictures before posting them. Figure out, whether you will want them to be shown in the small or featured size and resize them accordingly.
Hours before the kick-off of the Facebook Marketing Conference (#fMC) in New York, Facebook has decided to start rolling out the much awaited Facebook Timeline layout for pages.Here is a short article to help you make your page transition into the Timeline era smoothly. It is worth updating your page now, because come March 30, Timeline will be on all pages, ready or not.
How to turn it on
Go to the page you administer and on the top you should see a message from Facebook telling you that Timeline is available for your page now. Exciting! Hit preview to see how your page will look. Click publish and you have a timeline page too.
Design a good cover image+profile pic combination
One of the most visually striking features of the Timeline design (apart from the timeline itself) will be the large cover image, that every fan will see when they land on your page.
The web has been ripe with ideas how to amuse your friends with funny and clever cover and profile pic combinations, such as this one. There is no reason why your page shouldn't do the same – timeline gives your brand the opportunity to communicate visually and be funny. The new profile pic size remains 180px in width and max 540px in lenght. But note that he width will be resized to fit 125×125 px square cutout of the profile image. The cover image should be 851 x 315 pixels.
Ekkapong Techawongthaworn’s Experiments
Beware of the sizes
the timeline itself- around which are your posts organized- works differently than the old layout. When it comes to displaying pictures the timeline will show either a small pic 400 x 400 pixles or let you blow it up (feature on timeline) to a bigger size of 800 x 400 pixels.
Make sure you optimalize your pictures before posting them. Figure out, whether you will want them to be shown in the small or featured size and resize them accordingly.