Any Page violating our page name policy will be put through a checkpoint. The checkpoint is our tool to educate you about the policy and gives you an opportunity to change and comply. In the case of some page name violations, we will suggest an appropriate change. Admins can accept the suggestion, appeal it, or request a different name change directly from the checkpoint. We will only grant appeals that are policy compliant and will not allow any exceptions."
Similar process goes for cover images that have more than 20% of text – the page will be put trough the educating chceckpoint and will be given a chance to upload a compliant cover photo within 48 hours. Facebook claims that "… failing to do so or repeat violations may lead to deletion of your cover photo."
More often than not, we see pages that violate the platform policies that should be valid for all brands using Facebook to promote themselves, so we are happy to see attention dedicated to this matter.