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Posts Tagged ‘facebook’
Announcing the Facebook page guidelines enforcement process
Monday, May 6th, 2013
Any Page violating our page name policy will be put through a checkpoint. The checkpoint is our tool to educate you about the policy and gives you an opportunity to change and comply. In the case of some page name violations, we will suggest an appropriate change. Admins can accept the suggestion, appeal it, or request a different name change directly from the checkpoint. We will only grant appeals that are policy compliant and will not allow any exceptions."Problem with developer alert “read and write permissions”?
Sunday, April 28th, 2013
Did you get a developer alert "Your app asks for read and write permissions at the same time" and you don’t know what to do?
Well, let’s start with Granular Data Permission (GDP) v3 which splits read (public profile, friend list, email, birthday, likes, etc.) and write permissions (publish_actions, publish_stream, etc.) into two separate dialogs. Users can login to an app and grant read permissions and skip write permissions so they don't have to worry about social spam and still access the application. Many apps do ask both permissions at the same time which is not really necessary.
Facebook thinks that apps that continue to ask for read and write permissions together are creating a bad user experience because (1) users will see two permissions dialogs back to back when they try to log in, and (2) even if users skip the publish permissions, they will be repeatedly asked for it whenever the logout and log back in to an app. Best practice is to ask for write permission when needed, e.g. user tries to share something on Facebook.
This also applies on mobile (native iOS and Adnroid apps). Excluded from GDPv3 are canvas games. Let us know if you have experienced this developer alert.
Did you get a developer alert "Your app asks for read and write permissions at the same time" and you don’t know what to do?
Well, let’s start with Granular Data Permission (GDP) v3 which splits read (public profile, friend list, email, birthday, likes, etc.) and write permissions (publish_actions, publish_stream, etc.) into two separate dialogs. Users can login to an app and grant read permissions and skip write permissions so they don't have to worry about social spam and still access the application. Many apps do ask both permissions at the same time which is not really necessary.
Facebook thinks that apps that continue to ask for read and write permissions together are creating a bad user experience because (1) users will see two permissions dialogs back to back when they try to log in, and (2) even if users skip the publish permissions, they will be repeatedly asked for it whenever the logout and log back in to an app. Best practice is to ask for write permission when needed, e.g. user tries to share something on Facebook.
This also applies on mobile (native iOS and Adnroid apps). Excluded from GDPv3 are canvas games. Let us know if you have experienced this developer alert.
VIDEO: Concert Calendar App
Thursday, April 11th, 2013
Live Nation, one of the world's largest producers and promoters of live events, came to Kremsa to develop a truly unique experience for live music fans on Facebook: a combination concert discovery and engagement loyalty app that offers fans a cool new way to easily connect with their friends around the shows they love. Watch this short video to find out what we developed for them:
These stories help music fans find relevant concerts via their Timeline, Facebook events, or within the Concert Calendar app. Once in the app, they can see concerts their friends are going to, browse through suggestions compiled from their Facebook Likes and listening activity on Spotify and variety of other streaming services, or simply search for a specific event, artist, or venue by name.
The app automatically creates Facebook events as Live Nation, Ticketmaster and 95 other vendors are creating them. It also allows people to create their own events. Once they find the right concert, people can RSVP the event, share it, or even purchase tickets. Many of these actions earn them badges, points, and a spot on the leaderboard.
The big bonus for fans—points can be redeemed for Concert Cash and used for thousands of items, including concert tickets, merchandise, and more!
Within the first 6 months over 100,000 users registered, generating over 2 million RSVPs across 266,000 events.
Each "I'm going" correlated with $5 increase in ticket sales.
Live Nation, one of the world's largest producers and promoters of live events, came to Kremsa to develop a truly unique experience for live music fans on Facebook: a combination concert discovery and engagement loyalty app that offers fans a cool new way to easily connect with their friends around the shows they love. Watch this short video to find out what we developed for them:
These stories help music fans find relevant concerts via their Timeline, Facebook events, or within the Concert Calendar app. Once in the app, they can see concerts their friends are going to, browse through suggestions compiled from their Facebook Likes and listening activity on Spotify and variety of other streaming services, or simply search for a specific event, artist, or venue by name.
The app automatically creates Facebook events as Live Nation, Ticketmaster and 95 other vendors are creating them. It also allows people to create their own events. Once they find the right concert, people can RSVP the event, share it, or even purchase tickets. Many of these actions earn them badges, points, and a spot on the leaderboard.
The big bonus for fans—points can be redeemed for Concert Cash and used for thousands of items, including concert tickets, merchandise, and more!
Within the first 6 months over 100,000 users registered, generating over 2 million RSVPs across 266,000 events.
Each "I'm going" correlated with $5 increase in ticket sales.
Profile picture size for Pages will increase
Thursday, April 26th, 2012
Facebook is planning to increase the profile pic size for Pages to 160x160px sometime later this week.
Previously, the profile pics for pages were displayed as 125×125 px. This change will affect mainly those pages, which took the advantage of fitting their cover image and profile pic into a clever position.
We have created this image for better comprehension of how to resize your profile picture. the profile picure file still has to be uploaded in the 180×180 px size. Facebook will then resize it to fit the 160×160 square.
Facebook is planning to increase the profile pic size for Pages to 160x160px sometime later this week.
Previously, the profile pics for pages were displayed as 125×125 px. This change will affect mainly those pages, which took the advantage of fitting their cover image and profile pic into a clever position.
We have created this image for better comprehension of how to resize your profile picture. the profile picure file still has to be uploaded in the 180×180 px size. Facebook will then resize it to fit the 160×160 square.
Facebook launched Preferred Marketing Developer Program – and we’re in it!
Monday, April 23rd, 2012
Facebook has lauched the new Preferred Marketing Developer program last week, awarding us the bagde for Apps developers.
Kremsa Digitial has been a part of the previous program – we have joined the Preferred Developer Consulatnt (PDC) group as early as December 2009 – and now we're exicted to be a part of this new development.
Facebook has merged the PDC program with Marketing API (MAP) program, which have until now "…connected brands with developers to help them build apps on Facebook Platform, optimize social plugins, manage ad campaigns, and develop strategies for Facebook Pages." According to Facebook's John Yi, the new program is supposed to bring developers to the right clients and make it possible for any brand or company to find consultants who can work with them to build comprehensive Facebook campaigns and presences.
At the moment we have the Apps Qualification and we're planning to apply and hopefully gain the Pages and Insights too.
Facebook has lauched the new Preferred Marketing Developer program last week, awarding us the bagde for Apps developers.
Kremsa Digitial has been a part of the previous program – we have joined the Preferred Developer Consulatnt (PDC) group as early as December 2009 – and now we're exicted to be a part of this new development.
Facebook has merged the PDC program with Marketing API (MAP) program, which have until now "…connected brands with developers to help them build apps on Facebook Platform, optimize social plugins, manage ad campaigns, and develop strategies for Facebook Pages." According to Facebook's John Yi, the new program is supposed to bring developers to the right clients and make it possible for any brand or company to find consultants who can work with them to build comprehensive Facebook campaigns and presences.
At the moment we have the Apps Qualification and we're planning to apply and hopefully gain the Pages and Insights too.
Unwrapping: Partička Churmkavých
Friday, April 20th, 2012
We're unwrapping a new project for the biggest Slovak potato chips brand. Custom app that houses the campaign, along with campaign management and Facebook Ads. Some tasty prizes there for Slovakia Chips fans.. Have a look at: www.facebook.com/slovakiachips
We're unwrapping a new project for the biggest Slovak potato chips brand. Custom app that houses the campaign, along with campaign management and Facebook Ads. Some tasty prizes there for Slovakia Chips fans.. Have a look at: www.facebook.com/slovakiachips
Unwrapping: Hunger Games App
Monday, March 26th, 2012
On Reaping Day in district Slovakia, our name was selected to create a custom Facebook app that hosted a contest for BUX.SK fans. They had to survive several rounds of gruelling questions, that quizzed them on their survival skills, sense of humor, agility and mental endurance. No simple task, but we have succeeded and emerged as the victors!
In other words …we created this custom Facebook app for the slovak online bookshop BUX.SK. Have a look here.
May the odds ever be ever in your favor…
On Reaping Day in district Slovakia, our name was selected to create a custom Facebook app that hosted a contest for BUX.SK fans. They had to survive several rounds of gruelling questions, that quizzed them on their survival skills, sense of humor, agility and mental endurance. No simple task, but we have succeeded and emerged as the victors!
In other words …we created this custom Facebook app for the slovak online bookshop BUX.SK. Have a look here.
May the odds ever be ever in your favor…
Challenge Accepted
Friday, March 9th, 2012
Facebook has made an interesting update to their Platform Policies on Tuesday, March 7.
They have decided to remove the ban on hosting media that played automatcially without a user’s interaction on Page Apps.This is interesting news for Facebook Developers, such as us, as it will enable more creative and cool app design and funcionality. The user just has to land on the tab, which can display flash animation. We're looking forward to the possibilities it will give us as developers. Let’s just hope it won’t flood Facebook with obnoxious BUY-THIS-NOW apps.
Facebook has made an interesting update to their Platform Policies on Tuesday, March 7.
They have decided to remove the ban on hosting media that played automatcially without a user’s interaction on Page Apps.This is interesting news for Facebook Developers, such as us, as it will enable more creative and cool app design and funcionality. The user just has to land on the tab, which can display flash animation. We're looking forward to the possibilities it will give us as developers. Let’s just hope it won’t flood Facebook with obnoxious BUY-THIS-NOW apps.
Size Chart for Facebook Pages – Timeline Edition
Monday, March 5th, 2012
Timeline for Pages: How to drive traffic to your custom tabs
Thursday, March 1st, 2012
Timeline for pages may have obliterated the landing tab with the incentive to like, but fear not, there is a way you can feature fan-exclusive content on your timeline-d page.
With Timeline for Pages the marketers will loose the option to showcase custom apps since timeline does not give you the option to set a landing tab for a page. They will also loose the possibility to ask fans to like and gain access to fan-exclusive content such as vouchers or entry into a Facebook contest right on the landing tab.
On the top of that, the image that has the most impact on a user- the cover image- cannot feature any calls to action such as Like or Share. It also cannot feature any purchase or pricing information such as “get 40%off on our website today”.
The timeline layout does seem a little bit un-friendly to the online marketer. However, it might not be as bad as it seems. Information from various sources points to the fact that default landing tabs drive only 10% of the total Page app traffic and that 90% comes from published links and ads.
If you would like to still drive users on certain tabs that feature special content or custom apps, there is a way how to do that.
There are four App Icons (old speak: Tab thumbnails) featured under the cover image on your page. Make sure your significant tab is visible there. Take care when selecting the App Icon image and edit the App Icon name to communicate as effectively as possible on what the content (gain) is. For example a special coupon or your portfolio.
Every week, you can pin one story to the top of your timeline. Make this a story that will highlight the existence of this tab and the content that is located there
.
Fan and non-fan view options are stil possible for tabs however, the fan version will only releal itself after refresh.
These changes make Pages more user-orientated. Forcing Pages to focus more on story-telling and less on marketing will increase the need for skilled content managers. Facebook Page admins will need to learn more copy-writing and visual communications skills. This should be a good thing for pages and users in the long run.
Timeline for pages may have obliterated the landing tab with the incentive to like, but fear not, there is a way you can feature fan-exclusive content on your timeline-d page.
With Timeline for Pages the marketers will loose the option to showcase custom apps since timeline does not give you the option to set a landing tab for a page. They will also loose the possibility to ask fans to like and gain access to fan-exclusive content such as vouchers or entry into a Facebook contest right on the landing tab.
On the top of that, the image that has the most impact on a user- the cover image- cannot feature any calls to action such as Like or Share. It also cannot feature any purchase or pricing information such as “get 40%off on our website today”.
The timeline layout does seem a little bit un-friendly to the online marketer. However, it might not be as bad as it seems. Information from various sources points to the fact that default landing tabs drive only 10% of the total Page app traffic and that 90% comes from published links and ads.
If you would like to still drive users on certain tabs that feature special content or custom apps, there is a way how to do that.
There are four App Icons (old speak: Tab thumbnails) featured under the cover image on your page. Make sure your significant tab is visible there. Take care when selecting the App Icon image and edit the App Icon name to communicate as effectively as possible on what the content (gain) is. For example a special coupon or your portfolio.
Every week, you can pin one story to the top of your timeline. Make this a story that will highlight the existence of this tab and the content that is located there
.
Fan and non-fan view options are stil possible for tabs however, the fan version will only releal itself after refresh.
These changes make Pages more user-orientated. Forcing Pages to focus more on story-telling and less on marketing will increase the need for skilled content managers. Facebook Page admins will need to learn more copy-writing and visual communications skills. This should be a good thing for pages and users in the long run.