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Big news for brands and businesses. Facebook will be redesigning Facebook Pages to make it easier for people to find the information they want and help Page admins to find the tools they use most.
Current two column design where both collumns are equally wide will change a little bit. Posts will now only appear in the right (wider) column to provide better consistency. The left (narrow) column will include information about your business, like the map, your hours of business, phone number and website URL, photos and videos. As you may notice, the upper boxes with Likes, Photos, Events, Apps will disappear and will only be in form of a text in the menu.
Allison Hendrix, from Facebook's Platform & Promotions Policies team announced yesterday that you can now administer a promotion directly from your Page. This means you can now have people:
submit entries by liking or commenting on your post
submiting entries directly on your Page
submitting private entries by messaging your Page
You can now announce winners directly on your Page Timeline, so you can have them come to your Page at specific time for winner announcement.
Over the past months Facebook have been gathering feedback from marketers about their ads products. The result is that Facebook will simplify the ads offering, from 27 products to less than a half by eliminating redundant ad formats. Currently, many ad products do the same thing – help acomplish the same goal. Facebook wants to change it, first it will ask what goal do you want to achive, like store sales, online conversions, app installs, etc. and Facebook's ads tools will automatically suggest the right combination of products to help achieve it.
Facebook Questions and Offers will be discontinued. According to Facebook, Questions for Pages are redundant because marketers can simply ask a question in a post and get answers in comments. Well, we don't really agree with that. It's really didfficult to gather feedback from thousands of comments. At least, marketers can still use Facebook Poll app to easily find out fans' opinions. Additionally, Offers was said to be less effective than using a Page post link ad to drive people to deals on their websites.
Facebook has announced yesterday that it is launching Verified Pages and Profiles, something you might know from Twitter already. Verified Pages and Profiles will help people find the authentic accounts of celebrities and other high-profile people and businesses on Facebook. Each such a Page or Profile has blue check mark (similar to Twitter's blue verified badge) beside their name on timelines, in search results or anywhere else on Facebook.
On Thursday, Matej and myself attended Facebook PMD Summit in London, a place where all Preferred Marketing Developers learn what's on Facebook Platform and meet industry professionals from both Facebook and other PMDs to develop deeper cooperation in various markets and based on specialization.
Kremsa Digital, with two PMD Badges – Apps & Pages – and developing a unique tracking & analytics tool to measure coversions and long term value of users and fans, met various PMDs from Germany, UK, Israel, Brazil, Scandinavia, Central and Eastern Europe, etc. to share successful stories and interesting insights as well as start partnerships and cooperations with some of them. It was a great chance to talk with companies with focus on Ads API (Ads Badge winners) which is important for successful campaign or app promotion.
Did you get a developer alert "Your app asks for read and write permissions at the same time" and you don’t know what to do?
Well, let’s start with Granular Data Permission (GDP) v3 which splits read (public profile, friend list, email, birthday, likes, etc.) and write permissions (publish_actions, publish_stream, etc.) into two separate dialogs. Users can login to an app and grant read permissions and skip write permissions so they don't have to worry about social spam and still access the application. Many apps do ask both permissions at the same time which is not really necessary.
Facebook thinks that apps that continue to ask for read and write permissions together are creating a bad user experience because (1) users will see two permissions dialogs back to back when they try to log in, and (2) even if users skip the publish permissions, they will be repeatedly asked for it whenever the logout and log back in to an app. Best practice is to ask for write permission when needed, e.g. user tries to share something on Facebook.
This also applies on mobile (native iOS and Adnroid apps). Excluded from GDPv3 are canvas games. Let us know if you have experienced this developer alert.
Live Nation, one of the world's largest producers and promoters of live events, came to Kremsa to develop a truly unique experience for live music fans on Facebook: a combination concert discovery and engagement loyalty app that offers fans a cool new way to easily connect with their friends around the shows they love. Watch this short video to find out what we developed for them:
These stories help music fans find relevant concerts via their Timeline, Facebook events, or within the Concert Calendar app. Once in the app, they can see concerts their friends are going to, browse through suggestions compiled from their Facebook Likes and listening activity on Spotify and variety of other streaming services, or simply search for a specific event, artist, or venue by name.
The app automatically creates Facebook events as Live Nation, Ticketmaster and 95 other vendors are creating them. It also allows people to create their own events. Once they find the right concert, people can RSVP the event, share it, or even purchase tickets. Many of these actions earn them badges, points, and a spot on the leaderboard.
The big bonus for fans—points can be redeemed for Concert Cash and used for thousands of items, including concert tickets, merchandise, and more!
Within the first 6 months over 100,000 users registered, generating over 2 million RSVPs across 266,000 events.
Each "I'm going" correlated with $5 increase in ticket sales.
Facebook is planning to increase the profile pic size for Pages to 160x160px sometime later this week.
Previously, the profile pics for pages were displayed as 125×125 px. This change will affect mainly those pages, which took the advantage of fitting their cover image and profile pic into a clever position.
We have created this image for better comprehension of how to resize your profile picture. the profile picure file still has to be uploaded in the 180×180 px size. Facebook will then resize it to fit the 160×160 square.
Facebook has lauched the new Preferred Marketing Developer program last week, awarding us the bagde for Apps developers.
Kremsa Digitial has been a part of the previous program – we have joined the Preferred Developer Consulatnt (PDC) group as early as December 2009 – and now we're exicted to be a part of this new development.
Facebook has merged the PDC program with Marketing API (MAP) program, which have until now "…connected brands with developers to help them build apps on Facebook Platform, optimize social plugins, manage ad campaigns, and develop strategies for Facebook Pages." According to Facebook's John Yi, the new program is supposed to bring developers to the right clients and make it possible for any brand or company to find consultants who can work with them to build comprehensive Facebook campaigns and presences.
At the moment we have the Apps Qualification and we're planning to apply and hopefully gain the Pages and Insights too.
We're unwrapping a new project for the biggest Slovak potato chips brand. Custom app that houses the campaign, along with campaign management and Facebook Ads. Some tasty prizes there for Slovakia Chips fans.. Have a look at: www.facebook.com/slovakiachips
On Thursday, 
