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Size Chart for Facebook Pages – Timeline Edition
Posted March 5th, 2012 by BroňaTimeline for Pages: How to drive traffic to your custom tabs
Posted March 1st, 2012 by BroňaTimeline for pages may have obliterated the landing tab with the incentive to like, but fear not, there is a way you can feature fan-exclusive content on your timeline-d page.
With Timeline for Pages the marketers will loose the option to showcase custom apps since timeline does not give you the option to set a landing tab for a page. They will also loose the possibility to ask fans to like and gain access to fan-exclusive content such as vouchers or entry into a Facebook contest right on the landing tab.
On the top of that, the image that has the most impact on a user- the cover image- cannot feature any calls to action such as Like or Share. It also cannot feature any purchase or pricing information such as “get 40%off on our website today”.
The timeline layout does seem a little bit un-friendly to the online marketer. However, it might not be as bad as it seems. Information from various sources points to the fact that default landing tabs drive only 10% of the total Page app traffic and that 90% comes from published links and ads.
If you would like to still drive users on certain tabs that feature special content or custom apps, there is a way how to do that.
There are four App Icons (old speak: Tab thumbnails) featured under the cover image on your page. Make sure your significant tab is visible there. Take care when selecting the App Icon image and edit the App Icon name to communicate as effectively as possible on what the content (gain) is. For example a special coupon or your portfolio.
Every week, you can pin one story to the top of your timeline. Make this a story that will highlight the existence of this tab and the content that is located there
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Fan and non-fan view options are stil possible for tabs however, the fan version will only releal itself after refresh.
These changes make Pages more user-orientated. Forcing Pages to focus more on story-telling and less on marketing will increase the need for skilled content managers. Facebook Page admins will need to learn more copy-writing and visual communications skills. This should be a good thing for pages and users in the long run.
Timeline for Pages: Cover Image Guidelines
Posted March 1st, 2012 by Broňa
Timeline for pages has arrived with a bang, getting everyone excited about the creative possibilities of the cover image and profile pic combo.Before you hit publish, make sure your cover image creative obeys the Facebook Guidelines.
There are a few things that are strictly forbidden to be featured in the cover image:
1. Any price or purchase information, such as “30% off” or “Download it from our website” or “Find in our e-shop” etc.
2. Contact information. Facebook states that this info belongs to the Page’s About section.
3. References to Facebook features and actions such as: “Like” or “Share” or an arrow pointing from the cover photo to any of these features. Although Facebook does not explicitly state this, we would avoid any visual representations of these actions too, such as the Like button.
4. Call to action, such as “Get it now” or “Tell your friends”
5. Covers must not be false, deceptive or misleading and must not infringe on third parties’ intellectual property.
Not following these guidelines can get your page deleted from Facebook, so make sure that your cover doesn’t feature any of the above mentioned things.
Timeline for Pages is here, get ready
Posted February 29th, 2012 by BroňaHours before the kick-off of the Facebook Marketing Conference (#fMC) in New York, Facebook has decided to start rolling out the much awaited Facebook Timeline layout for pages.Here is a short article to help you make your page transition into the Timeline era smoothly. It is worth updating your page now, because come March 30, Timeline will be on all pages, ready or not.
How to turn it on
Go to the page you administer and on the top you should see a message from Facebook telling you that Timeline is available for your page now. Exciting! Hit preview to see how your page will look. Click publish and you have a timeline page too.
Design a good cover image+profile pic combination
One of the most visually striking features of the Timeline design (apart from the timeline itself) will be the large cover image, that every fan will see when they land on your page.
The web has been ripe with ideas how to amuse your friends with funny and clever cover and profile pic combinations, such as this one. There is no reason why your page shouldn't do the same – timeline gives your brand the opportunity to communicate visually and be funny. The new profile pic size remains 180px in width and max 540px in lenght. But note that he width will be resized to fit 125×125 px square cutout of the profile image. The cover image should be 851 x 315 pixels.
Ekkapong Techawongthaworn’s Experiments
Beware of the sizes
the timeline itself- around which are your posts organized- works differently than the old layout. When it comes to displaying pictures the timeline will show either a small pic 400 x 400 pixles or let you blow it up (feature on timeline) to a bigger size of 800 x 400 pixels.
Make sure you optimalize your pictures before posting them. Figure out, whether you will want them to be shown in the small or featured size and resize them accordingly.
Tell your story on Timeline
The one truly new thing that timeline will let you do is to tell the story of your brand on your page. Timeline is organized by years and lets you add content in the past as well.
think about the milestones that your brand reached and document them on your timeline. New branches? New product lines? New directors? However you want to tell the story of your brand, timeline will let you.
Tabs, overhauled
The navigation of Facebook pages is completely changed with the new Timeline layout, affecting the way users see tabs a lot. This is probably one of our leas favourite changes, due to the fact that it makes navigation tad unclear.
Tabs are not displayed on the left side like we're used to. They are now featured next to the profile pic. Only four of them are initially visible, to view all you have to click and expand. This navigation is not ideal, that is a fact.
Due to the fact that branded pages usually have multiple tabs with apps and house rules or contents going on, not having them initially visibles definately a drawback.Once you are in the tab, however, there is an improvement. The tab witdh has increased from 510px to 810px, which gives brands more space for content on tabs. As of now, timeline tab will display the 510px tab and just leave the edges blank.
We know that our designers are quite excited about the possibilities this brings. The navigation when you are in the tab is a useful drop-down menu on the top, which is neat and useful and lets you easily navigate between tabs.
Cute as a Message button
After a round of testing and a couple of dissapearig acts, the Messsage Button is now a feature of your page. It is featured prominently next to the page name, along with other actions such as Share, making it easer for the fans to interact with your brand.
Info from Facebook
Here are Product Guidelines about Timeline for Pages from Facebook every online marketer should read. Any more info or tips we will have will be shared here.
Facebook Timeline for Pages Product Guide
We will keep you posted about all the changes we discover and with some useful tips.
Unwrapping: Click&Clear Online Game
Posted February 27th, 2012 by Broňa
We're glad to announce that we are Unwrapping a new project! This time it is the Click&Clear Facebook App for St.Endellion's online game. If you want to try it out, go to the App and also have a look at their Facebook Page.
We have created a Facebook app that would host the Click&Clear game and accustomed it to the Facebook environment. We're attracting casual players using viral tools and driving core players toward client's platform where they play for real money.
Unwrapping: Journey to Mecca
Posted February 20th, 2012 by Broňa
We have successfully launched a new website, complete with e-shop and blog, for the IMAX feature Journey to Mecca.
Have a look at www.journeytomecca.co.uk
We will be also providing advertising services for them, such as PPC campaign, Facebook Ads and on-page and off-page SEO.
We are also going to take care of their Facebook page and we have created a few custom tabs for them too. Have a look at the Facebook page here.
Add more content to your Poll tab
Posted February 10th, 2012 by Broňa
Good news for all the Poll app users out there – we have integrated the Poll app with our social marketing platform STAR Social to give you access to tools that can help you customize your Poll tab and make it more engaging and effective. You are now able to add more content to your Poll tab, such as images, videos, slideshows or text by using one, or more, of the content plug-ins. We think they are really useful for getting the most out of your Poll, especially when you need to make it easy for your fans to answer the poll questions.
Now you can get the popular vote on which film would your fans like to see in your cinema by embedding two trailers on the Poll tab or uploading a document right on the tab and get everyone's votes on that. The possiblities are just as endless as your imagination.
Great thing is, that this comes at no additional cost. All you have to do is to integrate your Poll app with STAR Social in these few simple steps and you can add and manage your plug-ins right away.
Here's how you do it:
Ingenious use of Twitter
Posted January 26th, 2012 by BroňaCreative uses of social media are one of our favorite things to observe. Thanks to its open and simple structure, Twitter has become one of the most versatile platforms and is being used in the most clever ways.
Twitter as helpdesk
Companies have started using Twitter as one of their helpdesk tools. Twitter is great for solving simple issues and re-directing customers to appropriate help channels. It can relieve the telephone and email communication lines from
Kremsa Design is now Kremsa Digital
Posted January 16th, 2012 by Peter NetriHey everyone, we’re happy to announce that we have changed the name from Kremsa Design, Inc. to Kremsa Digital, Inc. as it more accurately expresses of what we do. The brand KREMSA will remain unchanged, including the official website, and the rest of the online and offline presence.
Join us on Facebook (to be rebranded) and follow us on Twitter for latest news and updates.
Facebook is testing consumer-to-brand messaging
Posted December 20th, 2011 by BroňaThe social media blogs are alive with the buzz about a new update for Facebook Fan Pages. The Next Web, Mashable and AllFacebook have all informed about a Message button popping up on some Pages in Asia. It so appears that Facebook is testing consumer-to-brand messaging on Fan Pages in Singapore. We are keeping an eye on this developments, hoping, as many admins and brands around the world, that Private Messaging for Pages will become a stable feature of the Pages communication toolkit.
image source: wearesocial.net