We at Kremsa love mobile… mobile is the future, actually it's also present. We look at mobile phone about 150 times per day, we use it to call, text, email, microblog, update status on Facebook, take a photo, upload photo, listen to music, navigate, read news, redeam deal, pay, etc.
Over the past months we have developed a couple of mobile websites, including those with responsive design, iOS/iPhone apps (like Good Sort, FIDM, FIDM Fashion Club, Orders – List Sender) for US market which we wanted to show to marketers and developers in Slovakia. We also like Android… our first app for GooglePlay will be launched soon 
At 3rd annual MobileRulezz conference in Bratislava, Slovakia we got it confirmed from leading mobile operator that 66% of mobile phones sold in second half of 2012 were smartphones. Despite smartphones are ruling the mobile world, tablet sales increase are most significant. Among platforms, Android leads the sales (data by Orange SK, Dec 2012) with 76% share, followed by Symbian (11%) and Windows Phone (6%). iPhone/iOS is fourth.
Big problem in Slovak mobile environment is that people don't use internet on their phones or even when they do, they might not use apps. Most active are iPhone users with 93% being active in downloading and using apps. Only 63% Android and 38% Symbian owners use apps. Operators are trying to learn people how to use apps, but it's a long way… most advanced is Orange SK with it's own app OrangeGo, which includes information on free minutes and data, chat, music streaming service, TV streaming, eBook reader, and many more.
From the topics Slovak audience is reading on mobile device, 23% is news, followed by maps/LBS/bus&train schedule (13%) and female/health topics (13%). The peak hours for reading web on mobile is between 8pm – 10pm, and around 8am. Martin Horváth from eTarget said news is the main topic on Monday, Sports on Wednesday and Location/Maps/Bus/Train/Travel/Weather on Friday. This is important data when you are planning to launch a new app or a campaign on mobile on Slovak market.