Over the past months Facebook have been gathering feedback from marketers about their ads products. The result is that Facebook will simplify the ads offering, from 27 products to less than a half by eliminating redundant ad formats. Currently, many ad products do the same thing – help acomplish the same goal. Facebook wants to change it, first it will ask what goal do you want to achive, like store sales, online conversions, app installs, etc. and Facebook's ads tools will automatically suggest the right combination of products to help achieve it.
Facebook Questions and Offers will be discontinued. According to Facebook, Questions for Pages are redundant because marketers can simply ask a question in a post and get answers in comments. Well, we don't really agree with that. It's really didfficult to gather feedback from thousands of comments. At least, marketers can still use Facebook Poll app to easily find out fans' opinions. Additionally, Offers was said to be less effective than using a Page post link ad to drive people to deals on their websites.
Among other formats, Sponsored Stories will also be depreciated as a separate product. Previously, to get the best social context available, advertisers had to purchase sponsored stories in addition to ads. In the future, for example, when you create a Page post photo ad, we will automatically add social context to boost performance and eliminate the extra step of creating sponsored stories.
Ad units look will be more consistent. The ad creation process will be much simpler for advertisers who run multiple campaigns or want to test which ad creative performs the best. This should help advertisers optimize their campaigns across desktop and mobile.
All mentioned changes will start happening in upcoming weeks and months. What do you think of it?