Facebook has announced yesterday that it is launching Verified Pages and Profiles, something you might know from Twitter already. Verified Pages and Profiles will help people find the authentic accounts of celebrities and other high-profile people and businesses on Facebook. Each such a Page or Profile has blue check mark (similar to Twitter's blue verified badge) beside their name on timelines, in search results or anywhere else on Facebook.
Multinational brands like Coca-Cola and HBO, as well as most popular artists, incl. Beyoncé, Aerosmith and Ashton Kutcher, government officials like Obama and many other already have Verified Pages. It is not possible to ask for the verified blue check mark, Facebook proactively verifies authentic Pages and profiles, In case you have troubles with fake personal or business accounts you can always report them.
Will you somehow try to get the Verified Page badge for your brand?