We would like to recommend you a great blog post by Jon Loomer which explains various Facebook image dimensions… for cover image, for link post, photo post, for ads, etc. After reviewing all the dimensions you will notice that it's so many different sizes that it's almost impossible to keep up with it. Well, good luck 
Facebook has announced a new Premium Video Ads for News Feed, which has been tested since December. Seems like the product has matured and the premium video ads will be available for selected advertising agencies at launch.
The ads itself will autoplay without sound, its length is 15 seconds. User can either ignore it by continuing scrolling down (the video will stop) or click the video which will open in fullscrenn mode and start from the beginning with sound.
Big news for brands and businesses. Facebook will be redesigning Facebook Pages to make it easier for people to find the information they want and help Page admins to find the tools they use most.
Current two column design where both collumns are equally wide will change a little bit. Posts will now only appear in the right (wider) column to provide better consistency. The left (narrow) column will include information about your business, like the map, your hours of business, phone number and website URL, photos and videos. As you may notice, the upper boxes with Likes, Photos, Events, Apps will disappear and will only be in form of a text in the menu.
Allison Hendrix, from Facebook's Platform & Promotions Policies team announced yesterday that you can now administer a promotion directly from your Page. This means you can now have people:
You can now announce winners directly on your Page Timeline, so you can have them come to your Page at specific time for winner announcement.
As you might have noticed Facebook is slowly discontinuing Facebook Questions and Offers. Not ads on those products are available anymore. Facebook said that Facebook Questions are not necessary because people can actually express their preference in comments of the post. Well, that's true, but how about the admin reading thousands of comments and evaluating results of such a post? This is where apps come handy…
Facebook's leading polling application Poll, with more than 15 million users worldwide, allows individuals and businesses to get feedback from fans fast and download voting data at any moment as CSV file. Facebook Poll is free for anyone but offers premium options for those who don't like ads or would like to enhance the user experience and engagement with the brand for as little as $19.
Facebook also claims that CTR on Facebook Offeres was lower than on standard link posts which lead to company website with the offer. We agree that driving users to website is important and may help you, especially using tracking conversions (purchases, email subscriptions, etc.) and measure it's efficiency. To do so, you can utilize STAR Social app.
Please let us know in comments below what's your favorite replacement for Questions and Offers.
Back in February Facebook created a new text policy for ad images in News Feed. It bans images where more than 20% of the area was occupied with text The policy applies for ad units in News Feed, including photo page posts ads, link page post ads, video page post ads, offers, mobie app install ads and page like ads.
A brand logo DOES count toward the 20% text rule, except cases where the logo is part of the product shot – a real photo of product in real situation (e.g. the can of Red Bull on the dashboard), product photos from studio or superimposed on alternate backgrounds. It's important to note, that zoomed photo to promote logo or brand is not a clear product shot and must obey the 20% rule.
News Feed ads are disabled, if they don't meet the rule. Facebook is helping advertisers and businesses to find out how many percent of text and logo does their images cover with Text Overlay tool. It allows to select those parts of the image on 5×5 grid which has some text or logo. More than 5 selected (red) boxes means it's over 20% and the image is not suitable for News Feed ad.
Good examples of News Feed ads:
Over the past months Facebook have been gathering feedback from marketers about their ads products. The result is that Facebook will simplify the ads offering, from 27 products to less than a half by eliminating redundant ad formats. Currently, many ad products do the same thing – help acomplish the same goal. Facebook wants to change it, first it will ask what goal do you want to achive, like store sales, online conversions, app installs, etc. and Facebook's ads tools will automatically suggest the right combination of products to help achieve it.
Facebook Questions and Offers will be discontinued. According to Facebook, Questions for Pages are redundant because marketers can simply ask a question in a post and get answers in comments. Well, we don't really agree with that. It's really didfficult to gather feedback from thousands of comments. At least, marketers can still use Facebook Poll app to easily find out fans' opinions. Additionally, Offers was said to be less effective than using a Page post link ad to drive people to deals on their websites.
Facebook has announced yesterday that it is launching Verified Pages and Profiles, something you might know from Twitter already. Verified Pages and Profiles will help people find the authentic accounts of celebrities and other high-profile people and businesses on Facebook. Each such a Page or Profile has blue check mark (similar to Twitter's blue verified badge) beside their name on timelines, in search results or anywhere else on Facebook.
On Thursday, Matej and myself attended Facebook PMD Summit in London, a place where all Preferred Marketing Developers learn what's on Facebook Platform and meet industry professionals from both Facebook and other PMDs to develop deeper cooperation in various markets and based on specialization.
Kremsa Digital, with two PMD Badges – Apps & Pages – and developing a unique tracking & analytics tool to measure coversions and long term value of users and fans, met various PMDs from Germany, UK, Israel, Brazil, Scandinavia, Central and Eastern Europe, etc. to share successful stories and interesting insights as well as start partnerships and cooperations with some of them. It was a great chance to talk with companies with focus on Ads API (Ads Badge winners) which is important for successful campaign or app promotion.
Renaming a Facebook Page is simple when your Page has less than 200. To learn how, please check Facebook Help. But when it comes to renaming or rebranding a Facebook Page with thousands or even millions of fans, it's not easy. Once in a while you acquire a company, or merge with one and you are in a need to change the name of your existing or newly acquired Facebook Page, or rebrand your own product, or simply correct a typo in your Page title. Contacting Facebook is almost impossible, and even when you find an email or submit a contact form, you may not hear from them. As Facebook Preferred Marketing Developer, we can try helping you with any unusual request regarding your Facebook Page title. Please feel free to contact us now.
