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Archive for the ‘Facebook Marketing’ Category
Announcing the Facebook page guidelines enforcement process
Monday, May 6th, 2013
Any Page violating our page name policy will be put through a checkpoint. The checkpoint is our tool to educate you about the policy and gives you an opportunity to change and comply. In the case of some page name violations, we will suggest an appropriate change. Admins can accept the suggestion, appeal it, or request a different name change directly from the checkpoint. We will only grant appeals that are policy compliant and will not allow any exceptions."How to Rename a Facebook Page?
Thursday, April 25th, 2013
Renaming a Facebook Page is simple when your Page has less than 200. To learn how, please check Facebook Help. But when it comes to renaming or rebranding a Facebook Page with thousands or even millions of fans, it's not easy. Once in a while you acquire a company, or merge with one and you are in a need to change the name of your existing or newly acquired Facebook Page, or rebrand your own product, or simply correct a typo in your Page title. Contacting Facebook is almost impossible, and even when you find an email or submit a contact form, you may not hear from them. As Facebook Preferred Marketing Developer, we can try helping you with any unusual request regarding your Facebook Page title. Please feel free to contact us now.
Renaming a Facebook Page is simple when your Page has less than 200. To learn how, please check Facebook Help. But when it comes to renaming or rebranding a Facebook Page with thousands or even millions of fans, it's not easy. Once in a while you acquire a company, or merge with one and you are in a need to change the name of your existing or newly acquired Facebook Page, or rebrand your own product, or simply correct a typo in your Page title. Contacting Facebook is almost impossible, and even when you find an email or submit a contact form, you may not hear from them. As Facebook Preferred Marketing Developer, we can try helping you with any unusual request regarding your Facebook Page title. Please feel free to contact us now.
Facebook Negative Feedback Affecting Reach
Wednesday, April 24th, 2013
When doing marketing via Facebook, reach of the posts is one of the most important things you are looking at. The more people you reach the more people can see your message, click through to you blog or website and convert (sign to newsletter, buy product, download your app, etc.). Since September 2012 we have seen drop on Facebook post reach on some of our own Pages and folks from SocialFresh explains why.
When doing marketing via Facebook, reach of the posts is one of the most important things you are looking at. The more people you reach the more people can see your message, click through to you blog or website and convert (sign to newsletter, buy product, download your app, etc.). Since September 2012 we have seen drop on Facebook post reach on some of our own Pages and folks from SocialFresh explains why.
VIDEO: Concert Calendar App
Thursday, April 11th, 2013
Live Nation, one of the world's largest producers and promoters of live events, came to Kremsa to develop a truly unique experience for live music fans on Facebook: a combination concert discovery and engagement loyalty app that offers fans a cool new way to easily connect with their friends around the shows they love. Watch this short video to find out what we developed for them:
These stories help music fans find relevant concerts via their Timeline, Facebook events, or within the Concert Calendar app. Once in the app, they can see concerts their friends are going to, browse through suggestions compiled from their Facebook Likes and listening activity on Spotify and variety of other streaming services, or simply search for a specific event, artist, or venue by name.
The app automatically creates Facebook events as Live Nation, Ticketmaster and 95 other vendors are creating them. It also allows people to create their own events. Once they find the right concert, people can RSVP the event, share it, or even purchase tickets. Many of these actions earn them badges, points, and a spot on the leaderboard.
The big bonus for fans—points can be redeemed for Concert Cash and used for thousands of items, including concert tickets, merchandise, and more!
Within the first 6 months over 100,000 users registered, generating over 2 million RSVPs across 266,000 events.
Each "I'm going" correlated with $5 increase in ticket sales.
Live Nation, one of the world's largest producers and promoters of live events, came to Kremsa to develop a truly unique experience for live music fans on Facebook: a combination concert discovery and engagement loyalty app that offers fans a cool new way to easily connect with their friends around the shows they love. Watch this short video to find out what we developed for them:
These stories help music fans find relevant concerts via their Timeline, Facebook events, or within the Concert Calendar app. Once in the app, they can see concerts their friends are going to, browse through suggestions compiled from their Facebook Likes and listening activity on Spotify and variety of other streaming services, or simply search for a specific event, artist, or venue by name.
The app automatically creates Facebook events as Live Nation, Ticketmaster and 95 other vendors are creating them. It also allows people to create their own events. Once they find the right concert, people can RSVP the event, share it, or even purchase tickets. Many of these actions earn them badges, points, and a spot on the leaderboard.
The big bonus for fans—points can be redeemed for Concert Cash and used for thousands of items, including concert tickets, merchandise, and more!
Within the first 6 months over 100,000 users registered, generating over 2 million RSVPs across 266,000 events.
Each "I'm going" correlated with $5 increase in ticket sales.
Examples of best Facebook campaigns
Friday, February 15th, 2013
When you need to promote your brand and attract new fans, you need to offer a simple and rewarding activity that will hook Facebook users and earn positive attention for your page.
One of the ways how to do it is to run a campaign – a contest, sweepstake or a giveaway – that will attaract new people to your page and give your existing fans a way how to earn a reward for being fans.
As developers preferred by Facebook, we have been building apps since 2009 for brands like HBO, Fla-Vor-Ice or Live Nation.
When you need to promote your brand and attract new fans, you need to offer a simple and rewarding activity that will hook Facebook users and earn positive attention for your page.
One of the ways how to do it is to run a campaign – a contest, sweepstake or a giveaway – that will attaract new people to your page and give your existing fans a way how to earn a reward for being fans.
As developers preferred by Facebook, we have been building apps since 2009 for brands like HBO, Fla-Vor-Ice or Live Nation.
Facebook Campaigns to get more Likes
Friday, February 15th, 2013
If you are interested in knowing more, read this article about the most popular types of campaigns or just get in touch via this contact form.
If you are interested in knowing more, read this article about the most popular types of campaigns or just get in touch via this contact form.
We like free Moo cards for our Page!
Tuesday, August 28th, 2012
We have noticed this neat little thing on our Facebook Page today: the card-printing company Moo.com is offering you a free 50 pack of the Facebook cards!
This Page Tip will take you to their page, which will then take you to their app, and via permissions back to the page again…nevertheless, it will allow you to design the front and the back of your card, using the elements you have on your Facebook Page.
We have noticed this neat little thing on our Facebook Page today: the card-printing company Moo.com is offering you a free 50 pack of the Facebook cards!
This Page Tip will take you to their page, which will then take you to their app, and via permissions back to the page again…nevertheless, it will allow you to design the front and the back of your card, using the elements you have on your Facebook Page.
TechCrunch gives a shout-out to our Concert Calendar app
Tuesday, May 15th, 2012
TechCrunch featured a story about Concert Calendar – the app we developed for Live Nation's Facebook. Awesome feeling. Read it here.
Concert Calendar is an app that pulls in music and comedy gig listings from Live Nation. It also actively recommends concerts to you based on your likes and Spotify stream as well as letting users earn Concert Cash which they can use to get discounts on tickets and band merchandise.
Live Nation Entertainment is the world’s leading live entertainment and e-commerce company, comprised of four market leaders: Ticketmaster.com, Live Nation Concerts, Front Line Management Group and Live Nation Network, so we're glad we got to work with them.
Check out the app here.
TechCrunch featured a story about Concert Calendar – the app we developed for Live Nation's Facebook. Awesome feeling. Read it here.
Unwrapping: Concert Calendar app
Monday, May 14th, 2012
We're proud to say that we have developed the Concert Calendar – an app that pulls in music and comedy gig listings from Live Nation.
Live Nation Entertainment is the world’s leading live entertainment and e-commerce company, comprised of four market leaders: Ticketmaster.com, Live Nation Concerts, Front Line Management Group and Live Nation Network, so we're glad we got to work with them. Check out the app here.
We're proud to say that we have developed the Concert Calendar – an app that pulls in music and comedy gig listings from Live Nation.
Profile picture size for Pages will increase
Thursday, April 26th, 2012
Facebook is planning to increase the profile pic size for Pages to 160x160px sometime later this week.
Previously, the profile pics for pages were displayed as 125×125 px. This change will affect mainly those pages, which took the advantage of fitting their cover image and profile pic into a clever position.
We have created this image for better comprehension of how to resize your profile picture. the profile picure file still has to be uploaded in the 180×180 px size. Facebook will then resize it to fit the 160×160 square.
Facebook is planning to increase the profile pic size for Pages to 160x160px sometime later this week.
Previously, the profile pics for pages were displayed as 125×125 px. This change will affect mainly those pages, which took the advantage of fitting their cover image and profile pic into a clever position.
We have created this image for better comprehension of how to resize your profile picture. the profile picure file still has to be uploaded in the 180×180 px size. Facebook will then resize it to fit the 160×160 square.