Over the past months Facebook have been gathering feedback from marketers about their ads products. The result is that Facebook will simplify the ads offering, from 27 products to less than a half by eliminating redundant ad formats. Currently, many ad products do the same thing – help acomplish the same goal. Facebook wants to change it, first it will ask what goal do you want to achive, like store sales, online conversions, app installs, etc. and Facebook's ads tools will automatically suggest the right combination of products to help achieve it.
Facebook Questions and Offers will be discontinued. According to Facebook, Questions for Pages are redundant because marketers can simply ask a question in a post and get answers in comments. Well, we don't really agree with that. It's really didfficult to gather feedback from thousands of comments. At least, marketers can still use Facebook Poll app to easily find out fans' opinions. Additionally, Offers was said to be less effective than using a Page post link ad to drive people to deals on their websites.