Tatra banka, the first Slovak private bank (est. 1990) and market no.3 is one of the most active local companies on social networks, such as Facebook, Twitter and others. So far, it gained over 1800 Facebook fans, over 300 Twitter followers, 35 Google Buzz followers and 19 YouTube subscribers.
On Nov 2, 2010, Tatra banka revealed a custom tab called “20 rokov TB” (translates as “20 years of TB”) on its Facebook page. It is a tab which looks like a real Facebook Wall listing all milestones of the company which are being displayed as status updates, wall posts and application posts. The tab received a lot of attention on Facebook, Twitter and even in other media. (more…)